Agency, our own brandAll in one AEO engine5 months, Feb to Jun 2026
Moburst: the number 1 most-cited agency in its category
Most brands dilute their share as they scale AI visibility. We wanted to know whether that trade off was real, so we ran the same all in one AEO strategy we build for clients on our own brand. Five months later our footprint had multiplied, our mention rate held steady, and we were still the single most cited domain in the category.
Category mention rate, Moburst vs competitor average the categories closest to our core business
MoburstCompetitor average
0monthly AI mentions, up 129%
0total AI citations, number 1 in category
0.00average position when cited
0%mention rate held while volume doubled
The numbers that tell the story
Every figure is a tracked reading, compared against the baseline at the start of the engagement.
+129%0monthly AI mentionsfrom more than doubled in five months
+218%0unique pages cited by AIfrom a wider citable footprint every month
#1 in category0total AI citationsfrom the single most cited domain
cited as experts0.0%founder expert citation ratefrom 89.5% for the second founder
The real test: scaling AI visibility without diluting it
We already held strong AI visibility. The real question was whether we could grow it sharply without the usual cost.
The dilution trapScaling across more topics and more content normally thins your share, trading higher volume for a lower rate.
A crowded categorySpecialist agencies compete hard for the same citations across mobile, app and digital marketing queries.
Proving it on ourselvesRather than theorize, we ran the experiment on our own brand, held to the same standard as client work.
Volume up, share intactFeb vs Jun 2026
Monthly AI mentions
February 20263,676
June 20268,419
Unique pages cited
February 202697
June 2026309
Mention rate
February 2026~49%
June 2026~49%
One engine, every lever
The growth was additive, not substitutive: new content won new citations on top of an already strong base. That only happens when the levers reinforce each other.
AEO strategy and trackingContinuous measurement across ChatGPT, Claude, Gemini and Perplexity, so every lever could be judged on its own reading.Content at scaleHigh tempo publishing, up to 26 posts in a month, all built to be citable rather than merely indexable.On page SEO refreshA standing cadence of updates to high value pages, expanding the pool of pages models can quote.Founder and executive thought leadershipLong form interviews and a recurring Forbes Councils byline, giving engines authoritative sources to attribute.PR and earned mediaFunding news, leadership hires and trade press, syndicated widely so validation arrives in waves.Directory and review profilesCurrent listings on the platforms engines cite most: Clutch, G2, GoodFirms and Business of Apps.
What scaling without dilution looks like
Indexed to February, the two lines tell the whole story. Volume more than doubled while the mention rate stayed flat, which is the outcome the dilution trap says you cannot have.
Growth without dilution, February vs June every metric indexed to February 2026 = 100
June 2026February 2026
four days in May+0%
Pages cited jumped from 29 to 165 within four days of our 11.8 million dollar funding announcement, as the syndicated coverage was indexed and picked up as sources.
position0.00
Average position when cited, where 1 is the top of the answer. Being cited often matters less than being cited early, and both held.
How these numbers were measured
5 monthsWindowFebruary to June 2026
4 surfacesEnginesChatGPT, Claude, Gemini and Perplexity
AEO trackingScopeMonthly mentions, unique pages cited, total citations and position, against a tracked competitor set
moburst.comSubjectOur own brand, held to the same measurement standard as client work
Every figure on this page comes from the same AEO tracking we run for clients, applied to our own domain over the February to June 2026 window.
Agency, our own brand
